Overview of the course
Our full-time study programmes are designed to maximise your career prospects and widen your options for further or higher study.
This course has been designed to introduce you to the exciting work of Marketing and Business. You will study the importance of this function in the business chain and investigate a host of new and emerging employment opportunities as Marketing is the gateway to customer communication.
As part of the programme you will investigate marketing practices and create new business ideas, as well as develop essential marketing, business and professional skills that employers are demanding. Work experience is also an integral part of our study programmes, enabling you to gain essential exposure to the world of work.
What you'll learn
This course has been designed to cover all aspects of the marketing function. The course is delivered over two years. In Year One you will study for your Extended Certificate in Marketing and cover the following units:
• Careers in Marketing
• Principles of Marketing
• Customer Communication
On successful completion of the first year you will progress on to the full Diploma programme, equivalent to two A-Levels and study units including:
• Branding Products and Services
• Applying Digital Marketing
• Market Research for a Start Up Business
• Generating Customer Loyalty If required for your chosen career or HE course, you may wish to study English & maths to Level 3.
Elements of study
Your programme consists of the following elements:
• Study of your chosen vocational subject - 50% of your programme
• Employability skills, such as punctuality, attendance, communication and team work
• Work experience or an Industry Placement, giving you a taste of working life
• Tutorial and personal development, such as healthy living, volunteering and citizenship skill
We ask that you have four GCSEs grades 8-4, including English and Maths, or a Merit-grade BTEC Extended Certificate Level 2. We will also invite you to attend an informal interview and provide a satisfactory school reference.
How will I be assessed?
For each unit you will complete a number of assignments and activities. These will include a mixture of:
• Written reports
• Professional discussions
• Group assessments
• Practical activities
• One computer based assessment
Alongside your studies, you’ll have a unique opportunity to be part of the University of Bolton’s EXCEED programme.
This will give you a range of additional skills and experiences, and includes masterclasses; university visits; access to industry experts; and mentoring and support with your university application, perfect for that next step into Higher Education.
After you have completed the course you could progress on to a Higher Education course at College or university, or explore the possibility of doing a Higher Apprenticeship (Level 4).
Check out opportunities at the University of Bolton by visiting www.bolton.ac.uk
Following further study you could work as:
• A Marketing Executive, where you can earn between £26,000 and £33,000 a year, depending on experience
• A Digital Marketer, earning between £23,000 and £31,000 per year
• A Creative Director earning between £40,000 and £80,000
Supporting your learning and wellbeing
We have a range of dedicated support and wellbeing services including FREE travel; FREE breakfast; dedicated Learning Development Mentors; impartial advice and guidance; dedicated one-to-one support for learners with additional needs; and support with the cost of College, plus much more.
Sitting a job interview, writing a personal statement, applying for university - taking part in our enrichment programme will give you a CV to wow in all of these situations! You’ll benefit from:
• Inspiring trips and experiences
• Meetings with industry experts
• Visits to leading companies in your sector
As well as giving you essential professional and technical skills, you’ll demonstrate that you’re a successful and well-rounded person, helping you to make a lasting impression.
We want you to have fun, so we also have plenty of leisure and sporting activities for you to enjoy, improving your health and wellbeing..
Working with your Learning Development Mentor, Tutors and Careers Coaches, you’ll gain an insight and understanding of your sector, helping you to make important decisions about your future, whether that’s university or employment.
Thanks to our partnership with the University of Bolton, you’ll also benefit from everything the university has to offer, with a range of opportunities to build additional skills and experiences, giving you everything you need to become a FUTURE BUSINESS PROFESSIONAL, in whichever field you choose!
Exposure to employers is also an integral part of this programme - we will seek to ensure that you have opportunities to gain real-word experience of your sector, giving you the qualifications and experience to progress!
Gifted and Talented Programme
If you’re a potentially high-achieving learner, capable of exceeding your targets, we will challenge you, encouraging you to fulfil your potential. You may have the opportunity to study additional qualifications, with support in place to complement your study programme experience.
Why choose us?
We’re an elite College, and part of the University of Bolton Group, offering you a gateway to all of Greater Manchester’s vast range of fantastic opportunities for specialist careers, university degree courses and higher Apprenticeships.
We’ll reward your achievements with trips to The Anderton Outdoor Activity Centre and the opportunity to apply for the prestigious Duke of Edinburgh Award.
Our £75 million campus offers a newly refurbished fitness suite and sports hall; Apple Mac suites; libraries, a theatre and dance studios; hair and beauty salon; and a restaurant, café and canteen. You’ll also enjoy a wide range of events, including showcases, enterprise activities and cultural celebrations.
How to apply?
Find this course on our website via
www.boltoncollege.ac.uk/yp-business then click the ‘Apply’ button. You’ll be asked to set up a Learner Hub account, so that you can track your application and enrol online in August. If you have any difficulties setting up your Learner Hub account, please email
We can’t wait to tell you about the amazing opportunities here at Bolton College so this year, we’re giving you TWO options to help you discover what we’re all about.
You can either visit us in person at one of our Open Events, or if you’d rather learn about us from the comfort of your own home, you can check out our Virtual Open Event instead, or even do both!
Open Event Dates at Deane Road Campus are as follows:
• Tuesday 19th October 2021, 5pm-8pm
• Wednesday 17th November 2021, 5pm-8pm
• Thursday 9th December 2021, 5pm-8pm
• Tuesday 18th January 2022, 5pm-8pm
If you’d like to attend one of these events, please register your interest by visiting www.boltoncollege.ac.uk/register-open-events
If you can’t visit our Open Event in person, or would rather find out about us online, check out our Virtual Open Event and access over 40 videos at a time convenient to you. Just visit www.boltoncollege.ac.uk/virtual-open
You may be aware that Bolton College currently has some limitations on the way it works, due to COVID-19. Although every care has been taken to ensure that the information contained within this document is accurate, due to the changeable nature of the situation and updates to government guidance, there may be changes to this programme and provision. We will endeavour to keep prospective and current students updated where appropriate and when the information becomes available.